Sultanate’s PEIE spells out business focus

February 2015

OMAN’S Public Establishment for Industrial Estates (PEIE) highlighted investment opportunities in its various enclaves in the presence of commercial attachés’ representatives in the sultanate.

It also showcased value adding services provided by the organisation in collaboration with government and private bodies in Oman which it said contribute to advancing the industrial climate.

A video was screened presenting PEIE as part of an integrated investment system in Oman that aspires to diversify economic models compatible with the business requirements of local and foreign investors.

The film explained how PEIE is focused on exploring the talents and capabilities of employees, helping companies achieve success and competitiveness in global markets and developing the sultanate as a dynamic commercial destination.

It also underscored the significance of creating job opportunities for Omani nationals, developing industrial estates, providing equipped high-tech spaces that meet business requirements and preserving an attractive investment climate.

Basim bin Ali Al Nassri, director general of marketing and media, said: “With a total area of 90 million sq m of lands, PEIE today runs a line-up of industrial estates in Rusayl, Sohar, Al Buraimi, Raysut, Sur, Nizwa and Sumail in addition to Knowledge Oasis Muscat, Al Mazunah Free Zone and the recently announced Ibri Logistics Area.



Al Nassri also highlighted the vision of PEIE, which he said is to enhance Oman’s position as a leading regional centre of manufacturing, ICT, innovation and entrepreneurship excellence. He elaborated that its mission was to attract industrial investments and provide continued support to the estates, through regionally and globally competitive strategies, good infrastructure, value adding services, and easy government processes.

The PEIE is working towards attracting foreign investments to the sultanate, stimulating the private sector to achieve sustainable economic and social development, strengthening relations with concerned authorities to ensure investment flows, reinforcing cooperation with international and regional organisations, developing employees’ skills and performance, encouraging exports and increasing the market share of locally manufactured products.

The organisation is also helping stimulate economic sectors including transport, tourism and banking and achieving environmental sustainability.

The PEIE offers a package of value adding initiatives for business owners and investors in the industrial estates. These initiatives comprise the Industrial Innovation Centre, Human Resources Development Centre, the National Campaign for Promoting Omani Products, and the Communication and Investor Service Centre.



Musallam Al Hudaifi, general manager at Shumookh Investment and Services, an Omani closed shareholding company, presented its services. Shumookh is the investment arm of PEIE and endeavours to develop infrastructure projects and encourage investment in the industrial estates.

“The vision of Shumookh is to develop globally competitive industrial infrastructure in the industrial estates of the PEIE and strive to create the best environment for the growth of industries. This will be achieved through attracting strategic partnerships from a range of local and global economic entities who will invest and implement diverse infrastructure development projects.” Al Hudaifi said.

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