Sharjah role stressed at China fair

01 October 2014

SHARJAH showcased the key role it can play in the revival of the old Silk Road at a recent high-profile event held in Xiamen, China.

At the 18th China International Fair for Investment and Trade (CIFIT) of the WTCA (World Trade Centres Association Inc)’s Access China Programme, Saif Mohammed Al Midfa, CEO, Expo Centre Sharjah, successfully presented World Trade Centre Sharjah and the Middle East region to the Chinese and international business community.

WTCA-CIFIT is the world’s largest international investment and promotion fair. It featured more than 30,000 potential investment projects and attracted companies and government organisations from 54 countries and regions.

Al Midfa stressed the importance of the centuries-old link between the Middle East and Asia, known as the Silk Road.

 “The UAE, with its strategic location, international connectivity, growing linkages to Africa and other regions and the quality and efficiency of its infrastructure, can serve as the logistics hub for China,”said Al Midfa.

With the event highlighting investment opportunities in the countries along the ancient routes, Al Midfa stressed the role WTC Sharjah and Expo Centre Sharjah can play in facilitating trade movement.

During the visit, Al Midfa also held talks with Ghazi Abu Nahl, chairman,WTCA, and Eric R Dahl, its CEO.

Recognising the importance of the UAE and other countries along the trade route, the event had a dedicated exhibition area for the new maritime Silk Road, featuring investment opportunities, key projects and products by countries and regions along the Maritime Silk Road and the Land Silk Road.

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