ROCKWELL Automation, the world’s largest company dedicated to industrial automation and information, has appointed Data Media Systems Global (DMS Global) to organise the Automation University Classic which will be held on September 9 and 10 at the Sheraton Dammam Hotel & Towers, Saudi Arabia.

“The event is open to everyone interested in leading-edge automation solutions, from engineers to business managers. Packed with the latest technology and information, participants can enjoy a unique chance to experience Rockwell Automation products and solutions first-hand,” the company said in a statement.

Hedwig Maes, Rockwell Automation president for Europe, Middle East and Africa, commented, “Saudi Arabia has been identified as a strategic and fast growing market in the EMEA region.  Therefore, an event such as Automation University is key to communicating a strong message about Rockwell Automation as a company as well as the strength of our portfolio. In order to execute this, we are glad to have DMS Global to organise this event as they have the proven expertise.”

Mohammed Loch, president and CEO, DMS Global, stated: “Saudi Arabia is the biggest market in the region.  The International Society of Automation (ISA) Europe, Middle East and Africa Conference and Expo was held in Dammam, hosted by Saudi Aramco and organised by DMS Global. So it is no wonder that multinational corporations such as Rockwell Automation are holding their events in the kingdom too and it is a privilege for us to be involved with the Automation University as well.”  

The event promises to attract hundreds of delegates from various end user companies and vendors across the Middle East and beyond. It also offers an opportunity for automation professionals, equipment manufacturers and service providers to share and exchange experience and explore the latest products and most recent innovations and technologies.

Rockwell Automation, headquartered in Milwaukee, Wisconsin (US), employs about 22,000 people serving customers in more than 80 countries.