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Guests at the Mama ceremony with winning and nominated cars in the background

Guests at the Mama ceremony with winning and nominated cars in the background



Jaguar F takes Car of the Year title

01 December 2013

THE Jaguar F-Type, the car described as the grand successor to the iconic Jaguar E-Type, was adjudged Car of the Year at the Middle East Motor Awards (Mama), the most-anticipated auto accolades, at a ceremony at Al Majaz Waterfront in Sharjah, UAE. 

McLaren’s 12C Spider was rated the Best Supercar, while the Bentley Continental GT Speed was named the Best Premium Luxury Convertible. The award for the Best Premium Sports Coupe’ went to Maserati GranTurismo.

Held at an outdoor public venue for the first time, the event was attended by the who’s who of the auto industry and car enthusiasts, who were in for a surprise as all the winning and shortlisted cars were on display at Al Majaz Waterfront.

The Middle East Motor Awards is an initiative by Expo Centre Sharjah in order to acknowledge the leading players of the automotive industry and to celebrate emerging technologies.

“The countdown to the region’s biggest and the most coveted award for the automotive industry was pretty exciting. We had one of the most exhaustive line-up of categories, entries from world’s top automakers and distributors, and 18 jury members who are well-known names in the industry,” said Saif Mohammed Al Midfa, chief executive officer, Expo Centre Sharjah.

 

PORSCHE HAPPY

Winners of the Middle East Motor Awards with their trophies at a ceremony in Sharjah

Porsche Middle East and Africa drove away with awards again this year – Cayman S for the Best Sports Coupe’ and Cayenne for the Best Performance SUV.

“Last year, we took home two prestigious Middle East Motor Awards. This year, four of our models were short-listed, out of which two have won,” said Christer Ekberg, managing director of Porsche Middle East and Africa.

Other winners include Best Small Sedan – Peugeot 301; Best Mid-Size Sedan- Honda Accord; Best Large Sedan – Chevrolet Impala; Best Executive Sedan – Cadillac ATS; Best Luxury Sedan – Lexus 460; Best Luxury Performance Sedan – BMW M6 Gran Coupe’; Best Crossover –Toyota RAV 4; Best Midsize SUV – Jeep Grand Cherokee; Best Luxury SUV – Range Rover; Best Small Hatchback – VW Golf; Best Performance Hatchback – Ford Focus ST; and Best Premium Hatchback – Mercedes A250.

“I am delighted that the Peugeot 301 has been honoured at The Middle East Motor Awards as the Middle East’s Best Small Sedan,” commented Jamal Sahl, head of Peugeot Middle East. “Winning this award is a prestigious achievement for Peugeot and our local partners at Swaidan Trading Co LLC and Omeir Bin Youssef & Sons LLC. It is a real testimony to the brand’s position in the Middle East and to the advances Peugeot has made in carefully adapting design and innovation to fulfill the expectations of its markets.”

 

SALES CATALYST

“The UAE has one of the fastest growing automobile markets in the world and the Mema initiative is considered as a great catalyst for boosting sales, with the shortlisted and winning entries helping prospective consumers check out vehicles that are best in their class and choose the right one,” said Al Midfa.

According to recent reports, more than 200,000 cars were sold by the end of July in the UAE and the figure is expected to cross 355,000 by year’s end, compared to 310,300 units sold in 2012. This year, motoring journalists from across the region put the entries through their paces for everything from design to performance and technology, as well as the car’s suitability to the Middle East.




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