Al Attar: ratings a key differentiator in the local market

PRODUCTS manufactured by Dubai Aluminium (Dubal) – which operates the world’s largest single-site primary aluminium smelter using pre-bake anode technology – have been declared suitable for sustainable building practices, as per the criteria defined by the US Green Building Council’s Leadership in Energy and Environmental Design (Leed) rating system and the Deutsche Gesellschaft für Nachhaltiges Bauen (DGNB), the German Sustainable Building Council. The Leed and DGNB declarations, which follow a rigorous assessment process by an independent agency, attest to Dubal’s on-going quest to produce ‘green metal’ and underscore the company’s corporate commitment to sustainability, specifically the global agenda to protect the environment.

Billets manufactured by Dubal

“This is a major development for Dubal, as more than 60 per cent of our annual production comprises aluminium billets that are used extensively by extruders to produce construction components – such as window and door frames,” says Walid Al Attar, executive vice president for marketing and sales. “The international rating by Leed and DGNB places these products in a strong position to be specified by end-users in the building and construction industry worldwide.”
Al Attar adds that the Leed and DGNB sustainability ratings also represent a key differentiator in the local market, where billets account for the major proportion of annual sales.

NEW LAWS
“New laws have been enacted in Dubai, whereby the incorporation of sustainable measures will be mandatory in all new construction projects in the Emirate as of next year,” he explains. “The suitability of our products is tangible evidence of Dubal’s support for the government’s green building agenda, simultaneously  confirming the success of our efforts to produce ‘green metal’ as part of our overall strategy to minimise the impact of our business on the environment.”