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Two views of a roof coated with Firestone products

Two views of a roof coated with Firestone products



Firestone coats extend roof life

The company’s coatings offerings made of acrylic polymer promote sustainable building solutions while offering superior adhesion, water protection and durability

July 2013

Firestone Building Products Company LLC, a leading manufacturer and supplier of a comprehensive “Roots to Rooftops” portfolio of products, has introduced Fluid Applied Metal Roofing Systems, a family of products which help extend the life of commercial and industrial metal roofs. The products were developed using elastomeric roof coating technology formulated with 100 per cent acrylic polymer to offer superior adhesion, water protection and durability.

“Firestone Building Products is committed to developing products for sustainable building envelope solutions. The addition of Fluid Applied Metal Roofing Systems, which are Energy Star approved, demonstrates the commitment to helping commercial and industrial facilities achieve better building performance and efficiency,” the company said in a statement. These systems can help reduce the temperature of a roof’s surface by up to 100° F and can minimise the peak cooling demands of a building by up to 15 per cent. The highest level of energy savings is achieved when using lighter colours such as white or tan.

“Firestone Building Products is dedicated to continually innovating sustainable products to meet new building requirements. These new systems are just one example of how we can extend the life of a roof, and by extension, protect the building envelope,” said Gary Thompson, general manager, innovative products and services at Firestone Building Products. “This launch demonstrates our commitment to the environment, and to creating smarter, more sustainable buildings.”

Firestone Fluid Applied Metal Roofing Systems are designed to protect the building envelope from harsh weather, severe temperatures, airborne pollutants and emissions. This family of products offers a cost-efficient way to help extend the lifetime of a metal roof. The product portfolio includes: metal top coats, metal primers, metal patching, skylight restoration and seam tape and fabrics.

Additional benefits of Firestone Fluid Applied Metal Roofing Systems include: easy to install, recycled content of 95 per cent, cost-effective alternative to replacing a metal roof, high solid count allows for a uniform distribution, 10-year warranty available and tax deductible in the first year.

“Firestone Fluid Applied Metal Roofing Systems are an excellent resolution for contractors, facility managers and building owners who want to protect a commercial or industrial metal roof from environmental elements, and lengthen the lifetime of the roof,” said Joe Marzahl, product manager, metal products at Firestone Building Products.

Firestone Fluid Applied Metal Roofing Systems are applied in three easy steps: prep, seal and coat. The metal coating systems also add to the aesthetics of a roof and building. It is available in four colours: white, tan, gray and black.

Based in Indianapolis, USA, the company also offers outstanding technical services, an international network of roofing contractors, distributors and field sales representatives, and superior warranty protection. Products include: commercial roofing systems, roofing accessories, green roofing systems, photovoltaic and daylighting systems, vegetative roofing systems, metal wall panels, insulation, cavity wall construction, pond liners and geomembranes and stormwater management solutions.




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