CRYSTAL Arc Group, a leading manufacturer of crystalware and an ISO-certified UAE firm, has announced it is opening a factory in Saudi Arabia and investing in product development and sprucing up its distribution system in the Gulf.

Mustansir Saifuddin, its CEO, said the company had entered into a joint venture with a Saudi firm to set up the factory. “The purpose is to enter a potentially good Saudi market and explore prospective clients there. “A large number of affluent clients from the kingdom have been coming to Dubai to buy Crystal Arc products. The plant will place us closer to them and ensure timely deliveries,” he said.

Initially some of the larger orders will be dealt with directly by the Dubai office.

According to Saifuddin, the group is focusing on innovation which he says has kept it going even during the worst moments of the economic crisis and was able to maintain a healthy growth rate of 10 to 12 per cent.

“We believe in producing exclusive pieces such as those done in combination with metal. Since casting is done in-house we ensure versatility and timely production. This single factor helped us maintain a 33 per cent market share in the GCC region that we hope will increase by at least 7 per cent in the coming years.”

The group intends to participate in major international exhibitions to strike partnership deals.

Last year the company launched its state-of-the-art Nakawa brand, manufactured through use of the Pate de Verre (glass paste) process. 

Crystal Arc says it has succeeded in presenting style, class and value to corporate gifts and promotional items.